I think in systems,
and build in whole products.
I care about how the pieces fit — the interface a player touches, the API behind it, the infrastructure that keeps it standing at scale. My instinct is to design the entire arc, not one layer of it.
That instinct turned into companies. Over the years I've taken products from a first idea to production, grown the people using them, and kept the systems underneath simple enough to keep going — including products that have gone on to be acquired.